Richard Simmons, the Original Queer Eye

Richard Simmons, the ebullient paterfamilias of aerobics instruction who died on Saturday at 76, never publicly addressed his sexuality. But during his long run as a leading figure in American cultural life, the way he defined himself for others was perhaps less important than how he presented himself.

More than 20 years before the fashion stylist Carson Kressley dispensed tips to finance bros on “Queer Eye for the Straight Guy” and Tim Gunn rescued aspiring designers from nervous breakdowns on “Project Runway” with the instruction to “make it work,” Mr. Simmons guided the average and the out-of-shape toward a loving embrace of the bodies they already had.

In the process, he navigated the end of disco culture and the advent of the AIDS epidemic by making himself as nonthreatening as possible.

“Confidence is contagious,” Mr. Kressley said in an interview on Sunday. “That was his brand.”

Mr. Simmons became nationally famous with “The Richard Simmons Show,” a syndicated daytime program that combined sketch comedy with celebrity interviews, cooking segments and fitness routines.

At a time when Clint Eastwood and Sylvester Stallone were top male stars, Mr. Simmons baked cakes with Betty White and did kooky exercise segments in which shopping carts doubled as fitness equipment. Although he wasn’t open about his sexuality, he managed nevertheless to “really be himself on camera, and people could take it for what it was,” Mr. Kressley said.

Mr. Simmons had grown up in New Orleans, La., where he said he had been a “fat kid” who avoided sports and kept mostly to himself. In the mid-1970s, he opened an exercise studio in Beverly Hills, Calif. The idea, as Mr. Simmons wrote in his 1993 book, “Never Give Up,” one of his many best sellers, was that weight loss should be fun.