What Makes a Vacuum Cleaner Sexy?

When you imagine a life of luxury, what comes to mind? A mansion filled with walk-in closets the size of bedrooms? Garages housing sleek vehicles with German and Italian names?

Whatever it is, it’s probably not a cordless Dyson vacuum cleaner, mounted in a 550-square-foot studio decorated with nothing but a bed frame.

“I don’t know what I would do without my Dyson,” said Donna Chen, 26, a software engineer who lives under these exact conditions with her boyfriend in Brooklyn. “If I had to choose between saving my bed, my boyfriend or my Dyson in a fire, I’d choose my Dyson V15. Twice.”

While Dyson’s