Brand
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Magazine
Branding the Good Life
Erik Torstensson wanted to talk about Frame, the “model-off-duty” denim brand that he started with his business partner, Jens Grede.…
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Magazine
At McDonald’s, a Growing Appetite for Fashion
Jeremy Scott had just started interviewing for the job of creative director at Moschino when he had an epiphany of…
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Magazine
Russell Brand’s Alternate Reality
On Sept. 12, four days before he was expected at the Troubadour Wembley Park Theater for another sold-out show, Russell…
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News
When You Think About Your Credit Card, Does a Fragrance Come to Mind?
Corporations are now mimicking fashion designers and hiring development firms to create a signature scent that clients won’t forget.
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Finance
Those Doritos Too Expensive? More Stores Offer Their Own Alternatives.
Retailers are expanding their own private-label food and beverage offerings, attracting customers looking for less expensive options.
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Food
Jack Daniel’s Tweaks Its Brand, From Bland to Exclusive
The Tennessee whiskey, long snubbed by connoisseurs and collectors, is suddenly grabbing attention with a series of special releases.
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Magazine
Prozac Nation, Meet Lexapro Sweatshirts
Last year, when Eileen Kelly began a line of antidepressant-themed sweatshirts, they sold out fast. Now other brands are lining…
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Magazine
The Woman Behind the ‘Hot Girl Summer’ Necklace
Taylor Sade is the founder of Vertigo, which sells chokers, pendants and belts made of beads that look as if…
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Magazine
Is This the End of the Red Carpet?
The actor’s strike could have far-reaching implications for how we watch and consume fashion.
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Magazine
Is the World Ready for Another Goop?
Sporty & Rich, a popular line of merch that promotes healthy, luxurious living, is opening its first store-spa-cafe. Next stop:…