France’s Far-Right National Rally Rebranded Itself. Here’s How.

For decades, the National Rally was the pariah of French politics — deemed so dangerous that politicians from other parties refused to engage with its members.

How much that has changed became starkly apparent this month: The R.N., as the party is known by its initials in French, dominated the elections for the European Parliament, crushing President Emmanuel Macron’s party and winning a third of the votes in France. Mr. Macron soon called a surprise snap election for the powerful National Assembly, and polls suggest that the National Rally might be poised to win those, too.

Jordan Bardella, the party’s president, is jockeying to become the country’s next prime minister — something that just 10 years ago would have been unthinkable. He is scheduled to face off against two adversaries, including Prime Minister Gabriel Attal, in a much-anticipated debate on Tuesday night.

If his party manages a big win in the election, Mr. Bardella could become prime minister, name cabinet members and derail much of Mr. Macron’s domestic agenda. (Historically, the president still sets foreign and defense policy.)

How did the National Rally evolve, rebranding itself so fully that it is now closer than ever to such a position of power?

The National Rally’s founder was openly racist.

Originally called the National Front, the party was founded in 1972 as the political arm of New Order, whose members believed democracy was doomed to fail. It included former Nazi soldiers, Vichy régime collaborators and former members of a terrorist organization that carried out attacks to prevent Algeria’s independence from French colonial rule.